I handed out the grid below to 30 people aged 16-20 in order to collect target audience research.
Target Audience Research
I am making a new
Vintage magazine. Therese are my ideas. Please indicate if each idea would
appeal to you BY putting YES/NO. I would really appreciate any other comment.
Front Cover
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- Masthead will take up
around 1/6th of the front page (usually in black, red or
white)
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- Colours/font
colours used are white, red, black
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- Cover stories about a
specific singer or band
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- Features may contain:
album review, untold information, unseen pictures, birthday specials,
articles, interviews.
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- Puffs / shapes saying
about key feature/ interview.
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- Pugs contain the price
and date, issue and barcode in the bottom right
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- individual male
or female singers or group shots
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- Traditional
genre representations
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- Locations: studio
shots and a chicken farm! One under
abridge
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- Props include
instruments
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- Costumes are all formal
showing their importance to the music industry
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- individual male
or female singers or group shots
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- Articles averaging between 2 and 10 pages
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- Layout of contents matches housestyle on
front cover.
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- Images usually cover all of the columns.
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- The masthead is used on the contents page.
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- There is minimal white space on the contents
page - full of images and text.
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DOUBLE PAGE SPREAD
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- Headings/titles really bold
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- Big images used of the band the article is
about.
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HOW do you consume magazines? Do
you buy and read print or read online/ tablet/ mobile?
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