Target Audience Research Results

From the grid which i handed out to 30 people aged between 16 and 20, I found numerous things:

Front Cover Feedback:

•  Masthead will take up around 1/6th of the front page (usually in black, red or white) 

28 people out of 30 said the masthead should take up 1/6th of the page, 25 people said they didn't like the idea of red being used on a vintage music magazine. 15 people said the masthead shouldn't be black. 23 people said the masthead shouldn't be white.

• Colours/font colours used are white, red, black 

100% of my target audience said the font colour should be black. 25 people said they didn't want red to be used on the front cover. 

• Cover story about a specific singer or band 

100% of my target audience said that the cover story should be about a specific band or singer.

• Features may contain: album review, untold information, unseen pictures, birthday specials, articles, interviews.

100% of my target audience said that they would read the magazine if it had these features on the front cover. 

• Puffs / shapes saying about key feature/ interview.

27 people agreed it would be a good idea to have puffs on the front cover. 5 people out of the 27 said it would attract them to the page.  

• Pugs contain the price and date, issue and barcode.

100% of my target audience said the magazine front cover should contain pugs (e.g. price and date, issue and barcode.

• Individual male or female singers or group shots?

22 people said individual male or female singers. 8 people said group shots. 

• Traditional genre representations.

100% of my target audience said there should be traditional genre representations, 3 people left a comment saying it wouldn't be a vintage magazine without the traditional genre representations. 

• Locations: studio shots, chicken coop and under a bridge.

19 people liked the idea of all three locations. 11 people liked the idea of studio shots and chicken coop but not under a bridge. 

• Props include instruments

100% of my target audience said instruments should be used as props. 7 people said 'This shows it is a music magazine'

• Costumes are all formal showing their importance to the music industry.

29 people said the costumes should be formal. 1 person left a comment saying 'Vintage is a formal era.' 

Contents Page feedback:

• Pages about 130

20 people said 100 pages and 10 people averaged at 120 pages.

• Articles averaging between 2 and 10 pages

100% of my target audience agreed to the magazine having an average of 2 and 10 pages between articles. 

• Layout of contents matches housestyle on front cover.

100% of my target audience said the layout of the contents should match house-style on front cover.

• Images cover all of the columns.

26 people said the images should cover all the columns. 

• The masthead is used on the contents page.

All 30 people said the mast head should be used on the contents page.

• There is minimal white space on the contents page - full of images and text.

29 people said there should be minimal white space. 1 person said 'It looks more appealing.' 

Double Page Spread Feedback:

• Headings/titles really bold

27 people said 'Yes' the headings and titles should be bold.

• Banners

100% of my target audience said there should be banners. 

• Small text

21 people said there should be small text on the Double page spread. 

• Quote's 

100% of my target audience said 'Yes' to quotes. 

• Big images used of the band/Singer the article is about.

All 30 people of my target audience said 'Yes' to big images. 

Extra Research:

• How do you consume magazines? Do you buy and read print or read online/ tablet/ mobile? 

10 people said they read magazines online. 5 people said they read magazines via tablet or mobile and 13 people said they buy magazines. 2 people said they didn't read magazines at all.