DPS research - 'Q' magazine - Ed Sheeran

This double page spread is from 'Q' magazine. The first thing that stands out to me is the title 'I'm bringing ginger back!' I like the fact 'Ginger' is in red because this links with the common saying of calling people with ginger hair 'Red heads'. I like that fact that the writing doesn't cover both of the A4 pages but there is still a lot of it which would be enough for me to get the marks I need but still make my DPS exiting which is my aim. I think the writing is rather small so depending on the audience for example 16 year olds may not read the text unless they was a really big fan of Ed Sheeran. Whereas an older audience for example 20 year olds they would probably read the text whether they were a fan or not. A 16 year old would probably buy the magazine for one thing in particular on the front cover or to look at the images whereas 20+ year olds would buy the magazine to genuinely read it. The colour scheme is red and white which links with the house style of the 'Q' logo being red and white. I like the fact Ed has a prop with him which is his actual guitar, this would be good to have as most of the vintage front covers I have looked at use instruments as props for their models.

Analysis of Cash's Double Page Spread - Paul Weller

This magazine double page spread is about Paul Weller, I like the fact one A4 page on the double page is just a large image of Paul Weller himself showing his importance to the magazine and the music industry, it also shows respect for him from the magazine by giving him a whole page to himself. The writing is about an interview with Paul Weller which was carried out by the magazine. There is a quote under the heading 'Paul Weller' from what he has said during his interview. This will make people want to read the article to see what he means by the particular quote. The colour scheme is very basic, black and pinky/red. Paul Weller isn't looking into the camera, I think this would be a better image if he was because it connects with the Target audience more. I would possibly consider doing an interview for my double page spread because I believe it is something people want to read about. The United Kingdom flag in the background shows that Paul Weller is proudly British.

Overall this magazine has influence my create decision by the image used - I will definitely  use a large image on my double page spread. I may possibly use an interview for my article but I am unsure on this yet.

Masthead Poll

Interests of my Target Audience

sarah tear's Slidely by Slidely Slideshow

Time Inc - Institution's post

As soon as i went on Time Inc's website i was amazed by the images running along the top of the page creating a banner, as i hovered over them i realized the images are links to articles which have been published in their magazines. This feature is very effective and quick for the audience, it gives them the opportunity to view the latest articles without thinking about it too much.

As you scroll down Time Inc's website there are many fabulous features, even though this is very simple i belive it is very important for the institution to have as it tell's the audience every single brand which they have along social medial links in the top left hand corner, social media links are so important to Media Institutions because they need as many fans as possible for people to buy their magazines and get the word out to the nation about their magazines.

Under the about link on the Time Inc's website, there is a 'Company Profile' and this text is one of the main features on the page, it stands out as soon as the page loads. This sentence is one of Time Inc's proudest moment's so they want to express it with the only way they know how, Brilliantly! The yellow background with people on it contrasts with the white making it stand out, the little people on the background represent the amount of people interacting with Time Inc's Brands. 

Audiences:

Time Inc cater for both male and female audience's, they have brands targeted at female readers (E.g. 'Woman & Home', 'Style at home', 'Ideal Home', 'Beautiful Kitchens')and brands targeted at male readers. (E.g. 'Cycling Weekly', 'Gold Monthly', 'Rugby World', 'Shooting UK') To attract their specific audience they have used topics they know will interest them and encourage them to buy it, for example if you see a magazine with your favorite sport on the front then your bound to buy it. 

Under the 'About' section, you can view Time Inc's history, on this webpage they have a time line showing how they have progressed through the 150 years the company has been going, as you can see you can find Time Inc's magazine on the internet, on your Ipad's, Iphones, 'Ipods' they have found every way possible that their audience can read their magazine, including subscriptions so the magazine can be viewed via an 'App' on their phones. It is very important company's keep up to date with the new technology usage because their target audience are much more likely to use something/read something if it is on their phones or Ipad's because these items are what people take everywhere with them and use daily, they fit in pockets and bags whereas an actual magazine doesn't so it is much more convenient for them to have the App. Time Inc and all media institution's are constantly aiming to please their audience. 

About Time Inc:

Time Inc is the second largest media company and is an American New York-based publishing company, They have reach an award winning 28 Global users on their website every week which is a major achievement for Time Inc. They have more than 60 iconic brands which are published across print, mobile, internet, tablets etc. They reach more than 130 millions consumers per month across multiple platforms.The company also provides company's which supply targeted advertising programs, marketing and support services, content marketing and branded book publishing. The operate about 40 websites which receive about 100 millions unique users monthly all around the world. Time Inc is a global company, they have offices in New York, Amsterdam, Bangalore, Birmingham, Chicago, Hong Kong, London, Los Angeles, Seattle, SF bay area, Stamford and Tampa. 

Institutional post - Granta

Granta magazine was originally create by students at Cambridge University in 1889 and is named after the river that run through the town, each issue has a theme of fiction, memoir, poetry or photography. 

Granta's website has their name constantly placed at the top of the webpage. It is very formal but simple which would be easily recognizable. 

Granta also displays a link to their newest magazine they have published at the side of the webpage. This is an advertisement strategy. If i was to create a website for my magazine i would definitely do this as a reminder for my audience.

On the homepage of Granta, there is links to social media but they are very brief and displayed at the bottom of the page, i think this is something they could work on as social media is a good way of advertisement.








I don't think Granta would publish my magazine as their theme's are fiction, memoir, poetry and photography, although there would be a gap in the market for a music magazine. Granta also have a different audience to my magazine I am going to create, it is a much older audience where as my target audience is going to be 16-19 years old.

Institutional post - Bauer

Bauer media is part of he Bauer media group, they joined it in January 2008, they are the sister to 'H Bauer Publishing' The group offers over 300 magazines in 15 countries including online, TV and radio. Their magazine heritage goes back to 1953 when Angling Times was launched and in 1956, Motor cycle news. In 1994 Bauer bought a small magazine brand For him which is now a best-selling international multi-platform brand FHM, Closer was launched in 2002 and Britain’s first weekly glossy, GRAZIA, was launched in 2005.Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. Bauer Media engage 19 million customers per week this is down to their in depth understanding of their target audience. They are also the most influential brand in the UK. 




On Bauer's website on the left hand side of the page there is a link to social media. 

If you click on the brand of the magazine on Bauer's website, it tell's you all of the place's you are able to get hold of the particular magazine for example, 'Q' magazine is available in the magazine itself, TV and Computers. (As shown on the left)


On the website, no matter what heading you click on the logo and slogan is always at the top on the page. 




These features are good advertisement strategies, as the company is available to follow on every popular social networking site, they supply a range of ways to view their products and by keeping the logo and slogan above every page on the website it reminds their audience of their logo and slogan providing them a popular reputation. 

Bauer may consider publishing my magazine because of the genre, Vintage as they don't currently have a vintage magazine, also allot of their magazines are aimed at a younger audience which fits well with my magazine I am going to create. I believe Bauer media has a gap in the market for a vintage music magazine.