Thursday, 16 October 2014

Research into Mojo magazine 2012

This magazine, i believe, would attract a female audience because of the colour scheme used, orange and pink. Although the colour scheme does go with the text and colour scheme which has been used on the CD which comes free with the magazine.

The main cover story is Paul Weller as the text that stands out the most is 'Paul Weller, also the main image on the front cover is a picture of Paul Weller and the free CD is also Paul Weller. The magazine is celebrating '20 years of out-there sold genius!'.

I do like the colour scheme but it isn't some thing i would use myself, i like the boldness of the colours but i want my target audience to be male and female, male's would still pick up this magazine if they liked Paul Weller, but if they wasn't to know who he was, they would probable think this magazine was just for females.

There are banners used on this front cover, at the top of the page 'Free CD! Exclusively compiled by Paul Weller featuring rare Amy Winehouse track!' and '28 pages of reveals' these are not semi-transparent so you can't see any of the image or background behind them. The banners are put to take your attention off the main image and theme and bring your attention to what else the magazine has to offer.

Paul Weller, the model, is looking directly into the camera which gives the effect that he is looking straight at the target audience, drawing them in. He is also leaning into the camera with his hands in his pockets, this makes he look casual. His outfit, a suit, isn't something you would find on a highstreet, this makes him independent and showing his individual personality. The shot used for this image is a medium shot because it is from the waste upwards.

Paul Wellers head overlaps the masthead, this shows that the magazine is so well known you don't have to see the whole text to know what magazine it is, also it shows the importance of the artist, showing his high status in the music industry.

This has influence my creative decisions by showing me other technique to make my music magazine stand out and connect with the audience and also another way to show the importance of an artist, this is something i want to exaggerate on my magazine. 

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