The most outstanding feature of this magazine in my opinion is the heading 'Mayhem' this is the first thing i noticed when looking at this magazine. The masthead is situated at the top of the front cover in the centre, it is covered by the image making it hard to read but as it is a well known magazine, customers would still be able to recognize the magazine without being able to see the whole masthead. The masthead is 16cm times 2cm that is visible. The colour of the masthead is grey but is gradient meaning it changes into a different shade of grey, the font used for the masthead is Sans Serif. I would not use this style masthead in my own magazine as i don't like the gradient although i would consider using the font. There are 12 cover stories and one 'plus', 8 of the cover stories are in the same font and 4 of the cover stories are in a different font, not all the font is the same size, quotes from the cover stories or extra information is in a smaller font to the headings, this is because the editor wants the audience to focus of the headings not what is underneath them. The font style represents the genre of 'spooky' as the masthead has Jaggered lines around the outside of it and the headings used are 'Whitechapel' which is a current TV serious about serial killers, 'Death', 'Aborted' these words are all words associated with bad experiences. I would say the target audience for this magazine is male's as black and white colours have been used, the white text works well because it contrasts with the black background making it stand out also females would be put off by the headings used whereas men are more likely to read a magazine like this as they can cope with gore and bad experiences better than some women. none of the text on this magazine is on banners unlike the 'Q' magazines i have analyses, they put alot of their headings of quotes from the magazine on banners. I would say the magazine is aimed at males who are 25+ because of the seriousness of the stories in this magazine. The heading 'Mayhem would make people want to buy this magazine because it would make the audience wonder what the mayhem is about, is some thing happening? is it a band? what is it? There is no pugs, puffs, slogans or a sell line used on this particular magazine. The front cover conotates the quality of the magazine as they have used a image of a famous band 'Mayhem' and they have used lighting from a studio to focus it on the faces of the band so everything behind them doesn't stand out. The image does relate to the headline because the headline is 'Mayhem' and the image used is a picture of the band Mayhem, all of the models are looking into the camera showing they are trying to connect with the audience. The group are arranged as one person in front which i am guessing is the lead singer out of the group and the other two people are behind him to the side. The photograph has been manipulated as shadows has been put behind the band member whos in front's head, they have also been cut out to add onto the cover of this magazine. The shot used for the models is a mid shot as the image stops at their chest but is blended into the black background of the magazine. The picture is sharp and clean and the image is in colour and takes up most of the top half of the front cover from the left to the right. The models are wearing suits, this represents to genre of spooky as a suit is something you would wear to a funeral, this costume wouldn't appeal to the audience because it isn't something you would wear on a day to day basis unless you had a job which instructed you to wear this type of outfit, it is abit over the top for the highstreet. The models hair is black which goes with the black background of the magazine and makeup used is simple, they are made to look powerful. On the front of the magazine there is a free CD, on the image i have put on this post you can't see the CD but on the copy of the magazine i have you can see the CD, the 4 cover storied on the left are covered by it and the plus at the bottom. The colour white might be used as the magazines housestyle as the masthead 'Terrorizer' is in grey/white. The magazine doesn't follow the same convention as other music magazines as this one has a spooky genre. I don't particularly like this magazine, it isn't a genre i would think about using for my own magazine, although the white writing on the black background makes it stand out i think it doesn't look very attractive and it definitely isn't something people around my age group would like to read.
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