Wednesday, 12 November 2014

What my masthead will look like

This is what my masthead will look like on my magazine front cover as i have chosen to have a white background making the text stand out because it contrasts with the red writing. I have used red writing because i am sticking to the vintage convention of having red font.

Target Audience Research


I handed out the grid below to 30 people aged 16-20 in order to collect target audience research. 

Target Audience Research
I am making a new Vintage magazine. Therese are my ideas. Please indicate if each idea would  
appeal to you BY putting YES/NO. I would really appreciate any other comment.

Front Cover

  • Masthead will take up around 1/6th of the front page (usually in black, red or white)

  • Colours/font colours used are white, red, black

  • Cover stories  about a specific singer or band

  • Features may contain: album review, untold information, unseen pictures, birthday specials, articles, interviews.

  • Puffs / shapes saying about key feature/ interview.

  • Pugs contain the price and date, issue and barcode in the bottom right

  • individual male or female singers or group shots

  • Traditional genre representations

  • Locations: studio shots and a chicken farm! One under  abridge

  • Props include instruments

  • Costumes are all formal showing their importance to the music industry

  • individual male or female singers or group shots

  • CONTENTS PAGE

  • Pages about 130

  • Articles averaging between 2 and 10 pages

  • Layout of contents matches housestyle on front cover.

  • Images usually cover all of the columns.

  • The masthead is used on the contents page.

  • There is minimal white space on the contents page - full of images and text.

DOUBLE PAGE SPREAD

  • Headings/titles really bold

  • Banners

  • Usually small text

  • quote

  • Big images used of the band the article is about.

HOW do you consume magazines? Do you buy and read print or read online/ tablet/ mobile?

Tuesday, 11 November 2014

Target audience research - Masthead font

I asked my target audience of 16 - 20 year old's this question:
Which style font do you think would suit my Vintage magazine’s masthead? 

I then gave them a list of options which i liked : 
Masthead – Courier New
Masthead - Algerian
Masthead – Arial Black
Masthead – Bernard MT condensed
Masthead - Elephant
Masthead – Wide Latin
Masthead - Castellar
Masthead – Copperplate gothic bold
Masthead - Gungsuh
Masthead – Showcard Gothic
Masthead – Mongolian Balti

Masthead – Goudy stout

My Target audience said they preferred 'Wide Latin' as i got 8 votes for this particular font out of the 20 people that i asked. 3 people voted for 'Algerian' and 'Mongolian Balti'. 2 people voted for 'Elephant' and 'Gungsuh' and 1 person voted for 'Castellar' and 'Goudy stout'. 

Photo Shoot Plan 1

Front Cover, contents page of DPS? Front Cover, Contents page and DPS.

Date and Time of Shoot?
14th November, 9am - 10am.

Does the picture need to be portrait or landscape?
Portrait for the Front Cover. A range will be taken for the DPS and the contents page because i'm not sure how it will be layed out yet.

Location & Background?
Drama studio - white background

Models?
Kayley Salter and Courtney Carlile

Costume? (What is your model(s) wearing? Includes footwear/jewellery) Including change.
Kayley will be wearing a black fur coat with black shiny leggings, she will be wearing a floral brown coloured shirt with black boots with have a buckle on them.
Courtney will be wearing black jeans with a pink stripy shirt and a white top underneath. She will also wear black shinny dolly shoes.

Make up and hair style?
Kayley-        Make up - natural with her eyebrows drawn on and bright red lipstick.
                     Hairstyle - Down, straight with her fringe tucked behind her ears with a middle parting.

Courney-      Make up - Red lipstick with liquid eyeliner on the top of her eyelids, eyebrows drawn on                      and natural foundation and blusher.
                     Hair style - Down. Curly with a side parting and extensions as her hair is originally                              short.

Props needed?
Guitar

Type of shot?
I will take a range of long shots and medium long shots with a few mid close ups that I could potentially use for smaller images on the DPS, for my front cover photo I will use a medium long shot and see how this looks on my magazine, it I don't like it I will use a long shot of my model.

Lighting?
Artificial lighting.

Name of photographer?
 Sarah Tear

Equipment Checklist.
Charged battery.
Empty memory card in camera.
Lights.
Reflectors.
Tripod.
Camera.
Backdrop.

Organisation of models

Photo Shoot 1 will take place at The Vale Academy Drama Studio at 9am until 10am. I have organised for Kayley Salter to be my model who is already in my AS Media Studies class.