Bauer Media have brands which support the same target audience as my music magazine. For example Q, Kerrang, FHM and Mojo. I think my magazine would fit in well with Bauer Medias brands. 'New Vintage' would be a selling point for Bauer Media because it is a different sort of product to other magazine's the institution already produces as there is a gap in the market for teen vintage music magazines.
My magazine has a youthful presentation much like 'Q' magazine, I used the youthful appearance because I knew 'Q' is UK's best selling monthly magazine and the target audience is 16 - 20 year olds which is the same target audience as New Vintage.
I set out my contents page similar to 'Q' magazine. I did this by including a clear layout with large numbers, headings and pictures with minimal text as possible. I used large features to attract the audience automatically to the page they wanted to read making it as easy as possible.
From my target audience research I found that alot of teens don't read magazines so I used minimal text on the contents page because it isn't likely that they will read it but if they was to read the text then there isn't much so they would be less likely to get bored. The information next to each page number and picture tells the audience basic information which will engage them into the articles by using language devices including rhetorical questions 'Where have they gone?', description 'Exclusive' 'Drastic' and ellipsis '...' leaving suspense on the reader.
I also included features offering free music, I noticed, when carrying out research on Front Covers, Mojo magazine offer free CD's or places to download free music in their magazines. I used this technique on the Front Cover, Contents Page and Double Page Spread. Offering free music is a great way to attract teenagers to a music magazine because it saves them buying it from itunes.
'Q' magazine always make reference to other main artists which are featured in their magazine on the front cover, I used this technique on my front cover by putting features in bold text down the right hand side of the page, separated by thick dark grey lines which connect my colour scheme together.
Music magazines in general always have a main artist or band to feature the front cover. To pull the audience in a pull quote is used. I used this technique on my front cover. In my DPS I also used numerous pull quotes, this is a feature commonly used in articles in all magazines. It leaves the audience wondering what the artist means by these quotes therefore they are inclined to read the article.
Overall I think Bauer would be the perfect institution for my magazine because i have used many features which magazines already use which are brands of Bauer Media. Although Bauer doesn't currently have any Vintage music magazine brands so there is a gap in the market in this media institution for a Vintage music magazine. Bauer have particular features they like E.g use of pugs, puffs, bold text, banners and language devices. 'New Vintage' has all of these features. I have also focused my target audience at 16-20 year olds because I know Bauer Media already have the particular target audience as a main target so 'New Vintage' would benefit the company by adding an extra magazine of a different genre to attract the audience.
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